The secret sauce. That little something extra that makes everything just that bit sweeter, but still packs a punch.
Meet Rum and Co., a collective of super smart brand consultants who give a dose of strategic and creative octane boost to help brands and agencies get unstuck.
Brand strategies that actually work, ideas that are creative, new business pitches that win, teams that actually work towards a common goal.
What Do We Do?
We get brands and agencies unstuck.
How, you ask? At our core, we’re consultants – but not like the ones with template
ideas and endless PowerPoints. We actually GSD.
Born at the intersection of strategy, PR and marketing, we’ve worn all the
functional hats and navigated the pitfalls, turf battles and areas of friction.
Net-net, we know how to make everyone play nice in the sandbox, but also help them
think outside of it.
Insights Driven Creative Direction
New Business Pitch Doctors
RFP Management & Agency Selection
when do people call us?
When your customers, clients, and employees just aren’t that into you anymore.
Prospects, clients, customers and employees are being wooed by shiny newcomers who can tell their story better.
Clients complaining about lackluster ideas/campaigns or programs that don’t ladder back to the objective.
Account teams that need a fresh perspective to help win back client confidence.
Not getting invited to the RFP party or making it to the next round of a pitch.
From Shaking Up Your Brand’s Perception… to Winning the Hearts and Minds of Your Employees.
We’re that set of fresh eyes your brand needs to break down what’s working — and what’s not. Kicking off with a deep dive into what your customers and employees really think of you, we’ll help identify the white space and arm you with internal and external business solutions that just make sense.
Your campaigns aren’t lining up with your business objectives… does the issue lie with your agency? Agencies? As agency expats, we know a thing or two about managing your roster and can help you get the most out of your partnerships.
Net net, we’re gurus at devising a game plan to get your brand to stand out, win back consumers, boost sales and retain top talent.
From Nailing New Business Pitches to Making Your Client Strategies Work Smarter (Not Harder).
Not to toot our own horn but we’re the guys that all the agencies call to help them when they’re stuck! Sick of the endless RFP swirl? We’ve won multi-million dollars in new biz for clients across industries, and have devised tight, streamlined solutions to keep your team from losing their minds during the pitch process.
Lines between marketing, PR, digital and social are blurring – we’ll get you sorted out with a no BS approach. Whether it’s getting the most out of your internal brainstorms, or coming with fresh thinking on big picture planning, we’re your strategic thought partners at large.
Why you need us
Because the internet and social media has changed everything. Everyone is your competitor and perception trumps reality.
Customers, clients and employees are not buying just a product or service, they’re seeking integrated, end-to-end experiences. They want to be engaged and inspired on their terms and journey, not your company’s internal org chart.
How We Partner
We are a small, but carefully curated collection of weirdos: big agency expats, communicators and visionaries, former heads of brand marketing and business development.
We’ve experienced — and know how to overcome — the knife fight among marketing, PR, digital, and sales silos.
In other words, we get it.
While there are common themes to being stuck, there’s no one size fits all approach.
Whether it’s help facilitating a brainstorm, analyzing a team’s performance, hammering out a strategic program or coming up with that winning pitch insight or idea, we work with clients in a number of different ways:
Project-Based – is it Groundhog Day and the same issue just keeps rearing its head? Longer engagements allow us to dive deep and understand and address fundamental issues.
On Retainer – can’t get enough of us? We understand, we love working with our clients for the long haul too and can set up ongoing relationships.
On-Demand – call us when you need us, we’ll quickly roll up our sleeves and get you out of a pinch.
Analysis and Roadmapping
What Makes Us Different?
How do you describe a secret sauce? That little something extra that makes everything just that bit sweeter and at the same time, have more kick, more punch, more impact?
We face that dilemma every day. People want us to define ourselves on the boxes they already know. But we don’t fit into a box, we can’t be labeled.
What truly makes us different is our physical allergy to mediocrity, over-engineered and bloated processes, big and shiny ideas and strategies that don’t actually deliver on the objective — and haters that are quick to criticize, but don’t roll up their sleeves to help come up with solutions that actually work.
We are who you need us to be in your moment of need. We are the therapist you never realized you needed. We ask you questions you’ve never thought of. We guide you through brand development and the hurdles in front of you. We work side-by-side to help you and your partners deliver tangible results.
In short, what really makes us different is that we help you get unstuck.
Credo: Mediocrity sucks. Your brand, your agency, your ideas, your pitch, your legacy shouldn’t.
Our Values: Curiosity, self-deprecation and never settling for second best.
Our Mission: To bring out the best in you – your best ideas, programs, pitches, agency, relationships.
Rum brings 20+ years of brand and agency leadership experiences with him and a take no prisoners approach to finding meaningful strategies, creative solutions, and winning new business.
Whether it’s launching a lifesaving vaccine, leading a legacy CPG player into the 21st century with influencer marketing, or repositioning a stodgy insurance company as a (sexy) tech firm, Rum has a track record for helping some of the largest brands and agencies transform and communicate effectively.
Armed with Gucci sneakers and a witty sense of humor, Rum turns the stresses and roadblocks of steering brand strategy and pitching business into high octane progress, and therapy sessions. The result? Intricate, yet creative strategies, positioning and ideas that translate into easy to understand concepts that yield actual outcomes…Brand strategies that actually work, ideas that are creative, pitches that win, teams that work towards a common goal.
Aside from leading animated discussions and workshops, Rum is just as content discovering new French house music, shopping for designer sneakers (size 13 US, 48 EU) and recovering from a bruised ego and sore knees after spin class.
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As if there isn’t already enough happening in the world right now, I’ve been taking on one of the most stressful endeavors at regular times, amplified during COVID: a move! Not just any move — a cross-country move. The thought of being by myself all summer long in this strange pandemic version of New York was making me feel a little unhinged, so I departed for sunny California. Click to keep reading.
Brand Statements: What to Say When You Don’t Know What to Say? Target Marketing | June 25, 2020
Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming up over time, so let’s answer the big question of the season — should we put out a statement? Click to keep reading.