Brand Experience and a Tale of Two Startups
Target Marketing | July 22, 2020
As if there isn’t already enough happening in the world right now, I’ve been taking on one of the most stressful endeavors at regular times, amplified during COVID: a move! Not just any move — a cross-country move. The thought of being by myself all summer long in this strange pandemic version of New York was making me feel a little unhinged, so I departed for sunny California. Click to keep reading.
Brand Statements: What to Say When You Don’t Know What to Say?
Target Marketing | June 25, 2020
Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming up over time, so let’s answer the big question of the season — should we put out a statement? Click to keep reading.
The Art of the Virtual Pitch Part 4: Sealing the Deal With Post-Pitch Engagement
Target Marketing | June 2, 2020
Pitches aren’t usually won or lost in the room, even though that feels like the main event. Here’s what I’ve learned about making the most of the time following your pitch, which can be applied to the virtual pitch, as well. Click to keep reading.
The Art of the Virtual Pitch, Part 3: 4 Steps for a Successful Client Presentation
Target Marketing | May 19, 2020
If you studied up on Part 1 and Part 2 of my series on the virtual pitch, you’re ready to handle the actual client presentation. Here are the top four things to consider when you’re getting ready to put your virtual pitch in front of clients. Click to keep reading.
The Art of the Virtual Pitch, Part 2: Prepping the Creative Brief and Getting to Work
Target Marketing | April 29, 2020
This is Part 2 of a four-part series on The Art of the Virtual Pitch. Let’s cover what happens after you’ve accepted the RFP, and need to develop your pitch without the benefit of in-person meetings. Click to keep reading.
The Art of the Virtual Pitch Part 1: Perfecting Pre-Pitch Engagement
Target Marketing | April 18, 2020
Pitches aren’t always won in the room. That’s great news right now because it might be a while before we’re even in a room together again. Click to keep reading.
The Way Back from the Brink after the WeWork Crisis
HR Daily Advisor | March 18, 2020
It’s been under 6 months since WeWork was in such dire straits that it couldn’t lay off employees because it couldn’t afford their severance packages. Click to keep reading.
Guiding Clients Through COVID-19 Challenges
Target Marketing | March 17, 2020
The move toward more remote work has been advancing for years, but COVID-19 is forcing an acceleration at breakneck speeds. Click to keep reading.
3 Ways to Maintain Strong Client Relationships
Target Marketing | February 20, 2020
I used to want my clients to like me. Now I make them fall in love. It doesn’t happen by accident — this is all about strategy. Click to keep reading.
Why you should address the coronavirus with employees
PR Daily | February 5, 2020
The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Click to keep reading.
Dating Tips That’ll Help Marketers Get Their Client Relationships Unstuck
Target Marketing | January 21, 2020
Committing to improvement is a good idea any time of year, but there’s something poetic about marketers revitalizing along with the calendar. Click to keep reading.
Like it or not, every employee is a corporate ambassador
Target Marketing | November 21, 2019
When it comes to communicating with employees and other stakeholders, I find that a lot of companies overthink what is ultimately very simple. Click to keep reading.
Like it or not, every employee is a corporate ambassador
PR Week | November 8, 2019
We live in divisive times and business leaders are grappling with how to lead employees with a variety of viewpoints while creating a cohesive culture. Click to keep reading.
The Return of Captain Obvious: Part 3 of the New Rules of Employee Engagement
Target Marketing | September 17, 2019
Our journey to Part 3 of my new rules of employee engagement series has (hopefully) shown you that the “secrets” to keeping teams motivated and engaged are way simpler than you think. Click to keep reading.
Operation Employee Engagement: More ‘New Rules’ From Captain Obvious
Target Marketing | August 19, 2019
Employee engagement can be a tough gig, but companies make it a lot harder than it has to be. Half of what it takes to keep employees engaged on the job is really just common sense. Click to keep reading.
Q&A: Effectively Communicating Employee Engagement Efforts
HR Daily Advisor | August 12, 2019
When organizations lack good methods of communicating their employee engagement efforts, those efforts will not do them any good. Click to keep reading.
Controversial clients and the new office politics
PR Week | August 9, 2019
There’s been a lot of talk lately about agencies with controversial and politicized clients. Edelman and Geo Group. Ogilvy and Customs and Border Protection. Click to keep reading.
Tips for Handling Internal Issues Before They Become Media Events
PR News | August 7, 2019
There’s no such thing as truly internal communications. In the digital age, all sorts of communication can land in the media, including employee messaging. An example of this scenario played out at Google earlier this week. Click to keep reading.
The New Rules of Employee Engagement, From Captain Obvious
Target Marketing | August 5, 2019
When I walk into a client’s office to help with employee engagement project, I introduce myself as Captain Obvious. I say it, because so much about employee engagement is just plain common sense. Click to keep reading.
The Biggest Threat to Your Business Today? Unengaged Employees
LinkedIn | July 22, 2019
HR teams are in their tightest spot in decades. U.S. unemployment was 3.7% as of June – marking one of its lowest levels since World War II. At the end of the day, business growth depends on using your talent as effectively as possible. Click to keep reading.